456db Privacy Policy — Your Data, Handled With Care

Introduction

This Privacy Policy ("Policy") describes how 456db ("456db", "we", "us", "our") collects, processes, uses, stores, shares, and protects the personal information of users ("you", "your", "Player") who access or use the 456db online betting and gaming platform available at https://456db.im (the "Platform").

456db is committed to protecting your privacy and handling your personal data in a transparent, responsible, and secure manner. This Policy has been prepared in accordance with applicable data protection principles and is designed to give you a clear understanding of what data we hold about you and why.

By registering an account on the Platform or continuing to use the Platform after this Policy has been published or updated, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.

Data Controller

For the purposes of this Privacy Policy, 456db is the data controller responsible for the personal data collected through the Platform. As data controller, 456db determines the purposes and means by which your personal data is processed.

If you have any questions about how 456db processes your personal data, or if you wish to exercise any of your data rights as described in Section 11 of this Policy, you may contact us at:

• Email: [email protected] (plain text — not a clickable link)
• Platform: https://456db.im
• Response Time: We aim to respond to all data-related enquiries within 5 business days.

Data We Collect

456db collects the following categories of personal data in connection with your use of the Platform:

456db does not collect or store full payment card numbers, CVV codes, or complete bank account credentials. Payment transactions are processed via the relevant payment service provider's own secure infrastructure.

How We Collect Data

456db collects personal data through the following means:

• Direct Collection: Information you provide when registering your account, completing KYC verification, making a deposit or withdrawal request, contacting our support team, or updating your account settings.
• Automated Technical Collection: Data collected automatically as you interact with the Platform, including IP addresses, device identifiers, browser characteristics, session data, and cookie-derived behavioural data. See Section 10 for full cookie details.
• Third-Party Sources: Data received from identity verification partners (to validate KYC documents), payment service providers (to confirm transaction status), and fraud prevention services (to screen account activity against known risk patterns).
• Publicly Available Sources: In limited circumstances related to fraud prevention or enhanced due diligence, 456db may reference publicly available information to validate account holder identity.

How We Use Your Data

456db uses your personal data for the following purposes:

• Account Management: Creating and maintaining your 456db account, authenticating your identity at login, and managing account settings and preferences.
• Service Delivery: Enabling you to place bets on cricket markets (including BPL, IPL, T20 World Cup, and Bangladesh Tigers internationals), play casino games and slots, participate in Go Rush, and earn and redeem Loyalty Program rewards.
• Payment Processing: Processing deposits and withdrawal requests through your chosen payment method (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank) and maintaining an accurate record of your transaction history.
• Identity and Age Verification: Verifying that you meet the 456db eligibility requirements, including the minimum age of 21 years, and confirming your identity through the KYC process.
• Security and Fraud Prevention: Monitoring account activity for signs of fraud, money laundering, bonus abuse, multi-accounting, or other prohibited conduct as defined in the Terms and Conditions.
• Responsible Gaming: Monitoring your gameplay patterns in connection with responsible gaming obligations, applying any self-imposed limits or restrictions, and identifying indicators of potentially problematic gambling behaviour.
• Customer Support: Responding to your enquiries, resolving disputes, and providing assistance with account issues through the support team at [email protected].
• Legal and Regulatory Compliance: Fulfilling any applicable legal obligations, including anti-money laundering (AML) and counter-terrorism financing (CTF) requirements, and responding to lawful requests from competent authorities.
• Platform Improvement: Analysing usage patterns and technical data to identify bugs, improve game performance, and develop new features that better serve Bangladeshi players.
• Marketing Communications: Sending you information about relevant promotions, bonuses, tournament events, and platform updates — subject to your communication preferences. You may opt out of marketing emails at any time.

Legal Basis for Processing

456db processes your personal data on the following legal grounds:

• Contract Performance: Processing your identity, contact, and financial data is necessary to enter into and perform the contract between you and 456db — namely, providing access to the betting and gaming platform in accordance with the Terms and Conditions.
• Legal Obligation: Certain data processing activities — particularly KYC verification, AML checks, and transaction record-keeping — are required to comply with applicable legal and regulatory obligations.
• Legitimate Interests: 456db processes technical and usage data on the basis of legitimate interests in maintaining platform security, preventing fraud, improving service quality, and ensuring responsible gaming standards are met. These interests are balanced against your rights and do not override your fundamental privacy interests.
• Consent: Where 456db relies on your consent as the legal basis for processing — for example, for optional marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

Data Sharing and Disclosure

456db does not sell, rent, or trade your personal data to third parties. We share personal data only in the following circumstances and only to the extent necessary for each stated purpose:

• Payment Service Providers: We share transaction-relevant data (such as your registered mobile number and transaction amounts) with bKash, Nagad, Rocket, Upay, and partner Bangladeshi banks to process your deposits and withdrawals. These providers process your data under their own privacy policies and are required to maintain appropriate security standards.
• Identity Verification Partners: We share identity document data with our KYC verification partners solely for the purpose of confirming your identity and age as part of the onboarding and verification process.
• Game Providers: Game providers including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, Microgaming, and NetEnt receive limited technical data (such as session tokens and bet amounts) necessary to deliver their games through the 456db Platform. They do not receive your full personal profile.
• Fraud Prevention and Security Services: 456db uses third-party risk management tools that may process IP addresses, device fingerprints, and behavioural data to identify and prevent fraudulent activity on the Platform.
• Legal and Regulatory Authorities: 456db will disclose personal data to competent government authorities, law enforcement agencies, or regulatory bodies where required to do so by law, court order, or other legally binding request. We will notify you of such disclosure where we are legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 456db business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and any changes to this Privacy Policy that result from it.

Data Retention

456db retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, as described in this Policy, and for as long as required by applicable law.

• Active Accounts: All personal data associated with an active 456db account is retained for the full duration of the account relationship.
• Closed Accounts: Following voluntary account closure or account termination by 456db, personal data including KYC documents and transaction records is retained for a minimum of 5 years in order to comply with anti-money laundering record-keeping obligations.
• Support Communications: Customer support records, including email correspondence and chat transcripts, are retained for a minimum of 2 years following the resolution of the relevant enquiry or dispute.
• Technical and Usage Data: Aggregated and anonymised usage and analytics data may be retained indefinitely for platform improvement purposes. Where such data is not anonymised, it is retained for no longer than 24 months following the last account activity.
• Marketing Data: If you have consented to receive marketing communications and subsequently withdraw that consent, your contact details will be removed from active marketing lists within 30 days of receiving your opt-out request.

Where personal data is no longer required for any legitimate purpose, 456db will securely delete or anonymise it in accordance with our internal data disposal procedures.

Data Security

456db employs a range of technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your browser or device and the 456db Platform is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon and "https" in your browser's address bar when using the Platform.
• Encryption at Rest: Sensitive personal data stored on 456db servers — including identity documents and financial records — is encrypted at rest using strong encryption standards.
• Access Controls: Access to personal data within 456db is restricted on a need-to-know basis. Only authorised personnel with a legitimate business reason may access player personal data, and all such access is logged and audited.
• Two-Factor Authentication: 456db supports two-factor authentication (2FA) on player accounts using SMS-based verification codes. Players are strongly encouraged to enable 2FA to protect their accounts.
• Regular Security Reviews: 456db conducts regular internal security reviews and works with external security professionals to identify and address vulnerabilities in the Platform's infrastructure.
• Incident Response: In the event of a personal data breach that poses a risk to affected individuals, 456db will take immediate steps to contain the breach and notify affected players and applicable authorities in accordance with our incident response procedures.

Cookies and Tracking Technologies

456db uses cookies and similar technologies (including local storage and session storage) on the Platform to provide a functional, personalised, and secure user experience. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function. They maintain your login session, remember your language and display preferences within a session, and enable security features. These cookies cannot be disabled without impairing Platform functionality.
• Analytics Cookies: 456db uses analytics tools to collect aggregated data about how players interact with the Platform — including which pages are visited most frequently, which games are most popular, and where technical errors occur. This data is used to improve Platform performance and content. Analytics data is processed in aggregated or pseudonymised form.
• Functional Cookies: These cookies remember choices you have made on the Platform — such as your preferred deposit method or table game stake settings — so you do not need to re-enter them on each visit.
• Security Cookies: Cookies used to detect fraudulent activity, identify suspicious login patterns, and protect your account and the Platform against automated threats and abuse.

456db does not use third-party advertising or retargeting cookies to track your behaviour across other websites for the purpose of serving you targeted advertising.

You can manage or delete cookies through your browser settings. Note that disabling strictly necessary cookies will affect your ability to log in and use the Platform. For guidance on managing cookies in popular browsers, refer to your browser's help documentation.

Your Data Rights

As a 456db account holder, you have the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected].

• Right of Access: You have the right to request a copy of the personal data 456db holds about you, together with information about how and why we process it. We will respond to access requests within 30 days.
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data held about you. Account holders may update certain information (such as contact details) directly through account settings.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent and no other legal basis applies, or where the data has been processed unlawfully. This right is subject to overriding legal retention obligations (see Section 8).
• Right to Restriction: You may request that 456db restrict the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.
• Right to Data Portability: Where processing is based on your consent or on contract performance, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling for direct marketing purposes. Objections to direct marketing are always honoured. Objections to other legitimate-interest processing are assessed case by case.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.

Minors and Age Restriction

The 456db Platform is strictly for adults aged 21 years and above. 456db does not knowingly collect personal data from individuals under the age of 21.

If you are a parent or guardian and you believe that a person under the age of 21 has registered an account or provided personal data to 456db, please contact us immediately at [email protected]. Upon confirmation, 456db will take immediate steps to close the account, delete all personal data associated with it, and return any deposited funds in accordance with applicable requirements.

International Data Transfers

456db operates a platform that primarily serves players based in Bangladesh. Some of 456db's service providers and technology partners — including game providers such as Pragmatic Play, Evolution Gaming, and others — may process personal data outside of Bangladesh in connection with delivering their services through the Platform.

Where personal data is transferred outside Bangladesh, 456db takes steps to ensure that an appropriate level of protection is applied to that data, consistent with the standards described in this Privacy Policy. This may include:

• Entering into data processing agreements with third-party recipients that include contractual obligations to protect personal data to the same standard as 456db.
• Using service providers that operate under internationally recognised data protection frameworks.
• Restricting the scope of data transferred internationally to the minimum necessary for the service being provided.

By registering a 456db account and using the Platform, you acknowledge that your personal data may be transferred to and processed in countries outside Bangladesh for the purposes described in this Policy.

Changes to This Privacy Policy

456db may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform features. When material changes are made, 456db will:

• Update the "Last Updated" date at the top of this Policy.
• Display a prominent notice on the Platform informing players that the Privacy Policy has been updated.
• Where the changes are significant, send a notification to the email address registered to your account prior to the changes taking effect.

Your continued use of the Platform after any update to this Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree with a material change to this Policy, you should stop using the Platform and request account closure by contacting [email protected].

We encourage you to review this Privacy Policy periodically to stay informed about how 456db protects your personal information.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 456db processes your personal data, please contact us using the details below:

• Email: [email protected] (plain text — not a clickable link)
• Subject Line: Include "Privacy Policy Enquiry" or "Data Rights Request" in your email subject line to ensure prompt routing to the correct team.
• Support Hours: 24 hours a day, 7 days a week, including Bangladeshi public holidays
• Response Time: General privacy enquiries within 3 business days; formal data rights requests within 30 days
• Language: English